The Panda / Farmer update was a major change to what Google deems “relevant” content. The Farmer portion of the update was specifically addressing websites that collected content from other websites; with or without permission. Either way these sites created one of the things that Google has stated it dislikes: Duplicate Content. Search Engine Land has an excellent article explaining the Farmer update and ramifications.You have to understand that Google and the other search engines are in a constant struggle to provide the best search results to their users, find the best websites to meet the search terms and spammers who are constantly trying to cheat their way to the top of the results. Google releases hundreds of algorithm tweaks a year. And every so often they release a major search algorithm overhaul that really captures peoples attention.
Matt Cutts on Panda May 25th Live
How To Fight Google Panda with SEO Optimization?
Optimization Your TitleIt is an absolute must for title optimization that your exact keyword phrase appears in your title tag. After all, your title is a brief outline on what your document is in reference to. So if you don’t mention your keyword phrase there, then is your page really related to that particular topic?
Make sure your title does not repeat your keyword phrase too many times. This is called keyword spamming and is very bad. Try to limit your keyword phrase so that it only appears 1 to 2 times.
Optimization Length Title
An optimal title length forces you to properly describe your webpage without stuffing it with too much content.
As a basic guideline, your title should be between 10 and 70 characters long.
Optimization Length URL
Short, descriptive urls are optimal. It is very important the url for your webpage contains your keyword phrase and is no longer than 100 characters.
Special Characters
Special characters such as “@ ^ * ; < > ~ =” should not be used in your title if you can help it. Generally, no one would include these characters in their search query. The less you dilute your content with unnecessary information, the more optimized your title will be.
Text Size Distribution
A good-looking webpage has a nice balance of large text and small text. Check out any good blog or article and you will see a general format of a heading (large text) followed by a paragraph (small text). This process will be repeated throughout the page having each heading outline the topic of the paragraph, which contains more detailed information. This format gives a reader an easy way to skim through your document and find what they are looking for.
Search engines also like this format to figure out the important topics of your web page. Since your page can only contain so many words, you need to make sure you do not overuse your large text. If you have 30 headings and only one paragraph, then how can you determine the overall theme of the document? Likewise if you had 1 heading and 30 separate paragraphs, then what is the sub-topic of each paragraph?
The human eye likes organization and direction just as search engines do. Create a page that is easy to read by an actual person and any search engine will be able to pick out your theme and keywords easily as well.
Exact Matches within Small Text
On the surface, small text doesn’t seem very important. However, this is not the case. Small text is a big part of the puzzle when it comes to determining a webpage’s true relevancy to a particular keyword phrase.
Your large text may be used to capture the readers’ attention, but your small text is used to convey the full message of your topic.
Match Proximity
Keyword Proximity refers to how close one keyword is to another keyword. For example, if my keyword were “go”, then I would have a proximity of 1 word for the phrase “go dog go”.
It is very important that your body optimization does not allow your keywords to be too close nor allow them to be too far away from one another. If they are too close, you could be in danger of over optimization, which you will be penalized for. But if they are too far away from one another, then your page may deemed as not being highly associated with your keyword.
Exact Match Prominence
The first group of text that a visitor reads on your site should contain your keyword phrase. After all, if your document truly represents your keyword phrase, then why wouldn’t it be part of your first sentence? It will not only grab the users attention to indicate the topic of your page, but search engines will love it too.
Try to make your keyword phrase appear within the first 10 words of your body text. This will do wonders for your body optimization.
Word Count
Your page should contain 200 to 1500 words. This will give a search engine a solid amount of content to index. Google for example, begins to place less importance on any body text that appears lower than 4095 characters on a page.
Make sure each paragraph relates to the general theme of the page as well as the keywords you are optimizing for. Also, make sure your body text is unique and fresh! Simply adding content taken from another website will flag your page for duplicate content and it will be excluded.
Image Validation
This one should be obvious. If you have broken images that fail to display on your page, then you might want to remove them or fix them. Some browsers will automatically hide broken images, but luckily our seo tool will identify these problems for you.
Outgoing Link Usage
Google may penalize you if you display more than 100 outbound links on your page. It is important to avoid looking like a link farm.
Meta Tag Description
Your metatag description should briefly describe your page in 200 characters or less. It is very important that each page of your website has a unique metatag description.
Although metatags are not as important as they once were, the metatag description is still used for display purposes. For instance, Google will use the metatag description in the description for each search listing. You should describe your webpage in a concise and detailed manner to entice a searcher to click on your link.
Page Redirect
Your webpage should return an HTTP status code of 200. 301 Redirects will cause problems when a search engine crawler attempts to crawl that particular webpage.
Page Size
If your visitors can navigate through your site quickly, they will be more attentive towards your content. High load times will only frustrate visitors and will cause them to click the back button to visit another search engine result.
The total size of a web page’s text content should not exceed 100 KB. Optimally it would be best if the page text were closer to 40 KB in size. If you run into this problem and cannot condense the page, consider splitting the page up into several pages that target different keyword phrases. The more concise and targeted each page is for a single keyword phrase, the better your rankings will be.
Page Freshness
The more often your webpage content changes, the more frequently both visitors and search engines will return to view these changes. A stale site is a boring site! Try to go over your pages as often as you can to improve them. Even if it is a small change, at least it shows that your web pages are actively paid attention to. As a general guideline, try to update each of your pages at least every 6 months.
Stylesheet Validation
Sometimes it’s hard to spot a reference to a broken CSS file. Just like any other link on your website, it is important all your CSS files return a 200 http status code.
Javascript Validation
Sometimes it’s hard to spot a reference to a broken Javascript file. Just like any other link on your website, it is important that all of your javascript files return a 200 http status code.
Non-www Redirect
People that visit your website page and decide to link to that particular page will often link to www.yoursite.com/page.html or yoursite.com/page.html.
Search engines can mistakenly view these 2 urls as different web pages when in actuality they are not.
Instead of having 20 backlinks to www.yoursite.com/page.html, a search engine will determine you have 8 backlinks to yoursite.com/page.html and 12 backlinks to www.yoursite.com/page.html. This will dilute the trust signal these backlinks produce.
It is very important that you configure your web server to 301 redirect any requests to yoursite.com/*.html to www.yoursite.com/*.html.
Here is an example of how to do this with an Apache .htaccess file:
RewriteCond %{HTTP_HOST} .
RewriteCond %{HTTP_HOST} !^www\.yoursite\.com [NC]
RewriteRule (.*) http://www.yoursite.com/$1 [R=301,L]
Here is an example of how to do this within a Lighttpd config file:
$HTTP["host"] =~ “^([^.]+\.[^.]+)$” {
url.redirect = (
“^/(.*)” => “http://www.%1/$1″
)
}
i hope you like this post and can help you
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